Portrait of Us | My freelance work
I've been freelancing on Fiverr since I was 14, doing logo design, photo editing, and 3D work. This project came when I was 16, during the Covid lockdowns.
Urban Sophistication wanted to announce their new clothing collection with an image featuring hundreds of their fans.
The Initial Approach
The first question was how to actually get usable selfies from fans shooting at home. I suggested we put together a visual guide before asking for anything — so that photos taken across dozens of different environments would still hold together. The client agreed, and the guide went out with the callout.
We began by trying
As the portraits came in I started compositing them. But the results felt noisy, and both the client and I felt the approach was avoiding something — everyone crammed together as if lockdown wasn't happening
Shifting Direction
We rethought it together. The idea we landed on was to place people on screens inside a 3D room — reflecting how connection actually worked during that period. I modelled and rendered the space, then we worked from there.
Directing the Shoot
I gave the client instructions on lighting and angles to match the logic of the virtual room, which guided the model shoot.
Impact & Publication
The work was used to launch the collection and got picked up by Women's Wear Daily. For me it was an early experience of what professional creative work actually demands — the ongoing conversation with a client, holding the concept open while still driving it somewhere concrete, and understanding where the quality bar sits and how high it is. The work also stays with me personally. Looking back at it, it does bring back something of what lockdown felt like.
